Unlock the Untold Secrets Professionals Use to Build a Lasting Reputation in Today’s Fast-Paced World
Harvard Business Review published a piece called “A New Approach to Building Your Personal Brand” that emphasises this point. The authors argue that personal branding requires regular auditing and adjustment – an annual brand audit where you assess how others perceive you, identify gaps between your current reputation and desired one, and take action to close those gaps.
I’ve adopted this practice myself.
Every year, I reach out to a handful of trusted colleagues and ask: “If you had to describe what I’m known for in one sentence, what would you say?”
