“Unlock Your Blog’s Potential: 7 Secrets to Skyrocket Your Success in the New Year!”
Clutter fatigues readers and evokes the paradox of choice. It’s similar to the feeling you get at a restaurant when there are too many items on the menu – you don’t know what to eat because you have too much choice.
So, restricting options and reducing clutter increases the likelihood that readers will take action (whatever that action may be.)
Now, the majority of clutter tends to reside in the sidebar. So, you may want to consider removing (or moving) the following:
- Tag clouds – These can be useful when viewing data but they’re not helpful from a user-perspective.
- Blogrolls – We should all link out to other bloggers but it’s best done in context. For example, when you need to back up a point in an article, or link to a resource for further information. Otherwise, they’re just an unnecessary distraction.
- Social media widgets – These are a quick way to lose your readers to looking at cat memes or replying to messages on Facebook. If you’re going to use them, only use buttons and only display them in your footer.
- “Not-so” social proof icons & badges – If you’re displaying any brand logos to establish trust with your readers, make sure they’re not something that anyone can display. For example, displaying a badge for a blog directory isn’t going to help you, it’ll only help the blog directory.
So, take some time out to work out what needs to be on your blog and what doesn’t.
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