“Unlock Your Blog’s Potential: 7 Secrets to Skyrocket Your Success in the New Year!”

  • External links – These are links pointing to other websites, where pages or entire websites are no longer accessible. Simply switch these out for a relevant link that’s accessible, or remove them if necessary.
  • Internal links – You may be able to get away with simply updating the link to the new URL, but best practice is to add a 301 redirect to ensure visitors and search engines can always find their way to the new link. For example, if you change permalink structures or a blog post URL, you’ll need to add a redirect. Exactly how depends on the platform you use.

4. Find and fix underperforming content

Right now, you’ve likely got a number of blog posts on your site that are not performing in terms of search engine traffic.

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