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Here’s an example from my Kit account:

04 Example from ConvertKit account

This sequence is then loaded as part of an automation sequence that performs a few other functions, such as tagging, etc.

What about more advanced uses of automation?

Yep, your automations can get pretty smart.

How? By offering a more personalized experience to your audience.

Instead of just sending out links to your content or helpful resources, you can apply tags to your subscribers when they click on each link.

Each of those tags could then trigger an email to be sent offering a product that is relevant to what they’ve just been reading, or add them to a new sequence that’s relevant to the topic of the post.

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