“Unlock Your Blog’s Potential: 7 Surprising Secrets to Revitalize Your Content for the New Year!”
Making note of their challenges, demographics, needs, dreams, fears and anything else that helps you understand them.
You can gain some great insights from reading comments on other blogs in your niche, sifting through Quora answers, diving into Facebook Groups, and more.
But, one of the best ways to gain insights is to ask your audience by sending them a survey.
For example, I send out a link to a survey shortly after people sign up to my email list:
This helps me get to know my audience a bit better, provides feedback and an understanding of the type of content + topics people want.