“Unlock Your Freelance Fortune: 4 Hidden Metrics That Could Transform Your Success!”
A better measure is annual income. While this metric may also fluctuate from year to year, an upward trend line over time means I’m earning more and becoming more successful based on this KPI.
Tips to boost your annual income:
- Learn new skills to broaden your client base. My first assignments were magazine articles. Later, I learned to write news stories, infographics, social media posts, and more. Those skills enabled me to say yes to more clients.
- Step up your marketing efforts. Networking on social media could help you connect with more people who are in a position to assign work to you.
- Pitch more ideas to current and prospective clients. Increasing your pitch frequency—and getting feedback on those pitches—should result in more assignments over time. Focus your efforts on clients who say yes more often than no.
Freelancer Metric #2: Hourly rate
Most of my clients pay flat fees rather than hourly rates. Flat fees make it difficult to compare earnings for one project to earnings for another. To make that comparison more useful, I track how much time I spend completing each project and convert my per-project fees into hourly rates.
