“Unlock Your Hidden Charisma: 7 Surprising Personal Branding Secrets for the Reluctant Influencer”
4. Highlight your “why”
From the moment I read it, Simon Sinek’s “Start with Why” has always resonated with me.
People connect more easily with the deeper motivation behind what you do, rather than just what you do or how you do it.
This underlying passion or purpose forms the core of a strong personal brand.
If your “why” is to empower women entrepreneurs, that focus becomes the guiding star for everything you say and create.
When I first discovered my own “why”—to help people find clarity and confidence in presenting themselves—it felt like a weight was lifted off my shoulders.
