“Unlock Your Instagram Potential: Discover the Top 12 Analytics Tools of 2025 That Will Transform Your Strategy!”
It’s a dedicated web monitoring tool, which means it ‘listens out’ for mentions of any keywords you want to track across the web, including on Instagram, and lets you know about them.
Plus, it also analyzes the context of those mentions to provide deeper insights. For example, it can detect whether a mention is positive, negative, or neutral, and use that data to measure your brand sentiment.
One way I like to use Brand24 specifically for Instagram is to find influencers. It tells you the most popular posts and profiles that mention your target keywords, and assigns each profile an ‘influencer score’, making it easy to find the influencers that are having the biggest impact.
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