“Unlock Your Instagram Potential: Discover the Top 12 Analytics Tools of 2025 That Will Transform Your Strategy!”
#11 – Instagram Insights
Instagram Insights is the native analytics you can access from within the IG app. It’s free to use if you have a Business or Creator account and provides basic performance and audience statistics that you can feed back into your Instagram marketing strategy.
My main complaint with Instagram Insights is that you can only look back over 90 days of analytics data. So if you’re trying to track long-term trends and compare performance and growth year over year, you’re out of luck.
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