“Unlock Your Instagram Potential: Discover the Top 12 Analytics Tools of 2025 That Will Transform Your Strategy!”
Plus, you can only view analytics within the app. You can’t build and export reports like you can with premium Instagram analytics tools. That’s probably going to be a deal-breaker if you need to share insights externally with your clients.
That said, if you just want to view basic metrics and insights like total accounts reached and engaged, total reel plays, follower demographics, etc. and you don’t need any of the other bells and whistles, it does the job.
Pros and cons
Pricing
Instagram Insights is free to use.
