“Unlock Your Writing Potential: Is Your Website Sabotaging Your Success?”

"Unlock Your Writing Potential: Is Your Website Sabotaging Your Success?"

When was the last time you felt truly inspired to write—or better yet, to share your knowledge with the world? If you’re a freelancer or solopreneur, this question hits home. The online landscape can feel like a wild jungle, where your words are your weapon, and your website? It’s your mighty fortress! In this article, I dive into the evolution of my writer’s website and the pivotal role it played in my journey as a freelance writer. From the archaic days of five-page Microsoft Publisher sites to embracing the user-friendly realm of WordPress, I’ve learned a thing or two about writing, nurturing clients, and skyrocketing SEO! Whether you’re just starting out or looking to revamp your digital presence, I’ve got practical tips that can empower you. So, are you ready to unlock the secrets of powerful writing? Let’s embark on this adventure together! LEARN MORE.

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Photo by Arnel Hasanovic on Unsplash

When I started my freelance journey, the internet was fairly new. Nevertheless, I was serious about getting work and I pursued multiple ways to help clients find me. One of those was building a writer’s website.

Back then, there were no ready-made website platforms or templates. SEO was in its infancy. I created my very first site in Microsoft Publisher — all 5 pages of it. When that software became obsolete, I took a class to learn how to use Dreamweaver to rebuild my site (still 5 pages).

My website was a calling card. It was simply one way for prospects and readers to find me online. At 5 pages, it certainly was not a reservoir of information.

The purpose of my writer’s website changed

But when user-friendly content management systems like WordPress popped up, I couldn’t wait to jump aboard. No longer did I need to write code! Struggles with minuscule errors in HTML faded. I fell in love with the WYSIWYG acronym.

I onboarded onto an easier platform. And yes, I had a learning curve. Yet it didn’t take long for my sole focus to…

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