“Unlocking Engagement: How Gamification is Revolutionizing Marketing into an Exciting Playground”
This friendly competition is a key driver of engagement on the app — research shows Nike Run Club’s leaderboards turn running into a fun, social experience that keeps users coming back to take on new challenges and see how they stand against the competition.
The Cheesecake Shop boosts engagement with games and quizzes
The Cheesecake Shop, a franchise that sells cakes across Australia and New Zealand, used gamified content to keep customers engaged during their busy holiday season. They used elements like personality quizzes, trivia, scratch-and-win games, and secret codes to connect with their audience. The result? Around 94,000 clicks, 56,000 entries in campaigns, and overall strong engagement at a time of steep competition.
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