“Unlocking Engagement: How Gamification is Revolutionizing Marketing into an Exciting Playground”
HubSpot scores websites for B2B brands
Gamified content isn’t only useful for consumer-focused brands — it can be used in B2B settings, too. Case in point: HubSpot’s Website Grader. It turns webpage analysis into a gamified experience by scoring a user’s website on performance, mobile-friendliness, SEO, and security.
Naturally, a user who earns a subpar score in certain areas will want to make improvements (using HubSpot’s tips, tools, and lessons, of course!) and then run the analysis again to watch their grade climb higher.
