“Unlocking Engagement: How Gamification is Revolutionizing Marketing into an Exciting Playground”
Benefits of gamified content marketing
Gamification takes content marketing from static to dynamic by weaving in playful elements your audience can connect with. It’s like transforming your blog, newsletter, or social media channels into a playground where people can take on challenges, earn rewards, and track their progress.
That can lead to new high scores in the performance of your content. According to the market research company Mordor Intelligence, gamified content boosts engagement and loyalty by an average of 30 percent. It notes that Extraco Bank saw a seven-fold increase in client acquisitions after gamifying its content. And after one Asian Pacific retailer added a gamified mission board with personal challenges to its app, it saw a 60 percent bump in customer engagement.
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