“Unlocking Engagement: How Gamification is Revolutionizing Marketing into an Exciting Playground”
The brand says that thousands of its users post their Duolingo streaks on social media every day and that more than 6 million people are on a streak of at least seven days. Not only does that lead to more loyalty and brand recognition for Duolingo, but it also advances its mission of helping users learn new languages. Its data shows that users who complete a seven-day streak are 3.6 times as likely to finish their entire course.
Nike Run Club creates competition with leaderboards
Nike Run Club’s leaderboards add a competitive edge to running, motivating users to hit new personal records and outrun others. By tracking and displaying runners’ distances, times, and achievements, the app lets users see how they stack up against their friends and the broader community.
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