“Unlocking Engagement: Is Your Brand Missing Out on the Content Format That Converts?”
I once ran a quick survey for my newsletter subscribers, asking if they preferred a short summary or a more extensive read.
The responses were surprisingly split. About half wanted bite-sized tips, while the other half craved longer discussions.
That’s when I realized the value in mixing up content lengths. Sometimes I’ll do a quick bullet-point style post, and other times I’ll release a detailed guide.
This approach allows me to meet different segments of my audience where they are.
The role of your brand identity
Your brand identity also plays a huge part in deciding between short and long pieces.
