“Unlocking Engagement: Is Your Brand Missing Out on the Content Format That Converts?”
If part of your brand is built on being the go-to expert for a complex subject—say, leadership psychology—then an in-depth article may be essential. It shows you don’t just skim the surface.
But if you’ve positioned yourself as a quick-hit resource for inspirational quotes or motivational prompts, short content might feel more aligned.
When I worked with a tech startup, we discovered that the brand was all about speed, convenience, and immediate answers. Short-form content was a natural fit to reflect that identity.
