“Unlocking Engagement: Is Your Brand Missing Out on the Content Format That Converts?”
The truth is, each approach can help shape your personal brand in different ways. And while I have my own preferences, there’s no universal right or wrong.
In this piece, I’m going to explore both styles so you can figure out which approach aligns best with your own goals.
Understanding the core differences
I used to think that long-form articles automatically meant more depth, while short-form was just quick fluff.
But I’ve come to realize that it’s more nuanced than that.
Shorter pieces can be valuable and insightful, especially if they deliver a specific message or spark immediate conversation.
