“Unlocking Engagement: Is Your Brand Missing Out on the Content Format That Converts?”
Longer pieces, on the other hand, allow you to paint a richer picture, weaving in examples and stories that give readers something to chew on.
When I started writing short posts for a branding agency, it was easy to churn out content. I focused on brevity and clarity, hoping to capture attention right away.
That said, I soon noticed some topics deserved more elaborate discussion. It isn’t enough to give five quick bullet points about, say, building trust in your brand.
Readers want more context, more reasoning, and often more personal stories.
