“Unlocking Engagement: The Secret Strategy to Transforming Your Silent Followers into Vocal Advocates!”
Have you ever wondered what all those followers are worth if your content just sits there, idle and unnoticed? Sure, a hefty subscriber count can feel rewarding, but what’s the point if no one’s clicking on your work? In the digital age, engagement reigns supreme, and this illuminating piece dives deep into the reality of having a vast audience that’s merely a mirage. It sheds light on the dynamics of membership and exclusivity, tangling with tales of a magazine that’s more ghost than glory. Join me as we explore how to transform those numbers into meaningful connections, rather than relying on superficial stats. So grab your coffee, sit back, and let’s untangle this web of creative pursuit together — you won’t want to miss it! LEARN MORE.
THE RECKLESS WRITER
It doesn’t matter if you have 100k subscribers if none of them ever click on your content
I worked with a group of American immigrants in Peru who preferred to be called expats. This group of American immigrants had an exclusive club. They were discriminating about who they allowed to join, but they were happy to take advertising money from anybody.
They had a monthly magazine and they’d go around selling advertising blocks to local businesses. I sat in on a few of these pitches. They printed up around 5,000 copies for each issue of the magazine. I was learning from retired men who had spent their professional careers engaged in this kind of salesmanship. The experience didn’t inspire me.
“But 5,000 copies isn’t a huge circulation,” the business owner would say.
“Well, you have to remember that these 5,000 copies go to an exclusive and elite portion of the population,” replied the slick advertising guy.
During a meeting with the magazine’s previous editor, he gestured at the latest issue and said, “You realize this is nothing more than a ghost publication?”
Post Comment