“Unlocking Flavor: The Hidden Tales Behind Your Favorite Recipes That Will Change the Way You Cook Forever!”
The ad networks were primarily responsible for this initial push to longer posts, even if you were just waxing poetic about your weekly trip to Costco while losing sight of that blueberry muffin recipe your readers are after.
Then Google said enough. We’ll reward the sites that demonstrate expertise, through a combination of high-quality, relevant content and author credibility—aka the helpful content update.
Nowadays, personal stories have largely given way to detailed instructions and practical tips, such as where to buy the author’s go-to Thai curry paste online (which, of course, will be an affiliate link—because yes, food blogging is a real job, and bloggers need to earn a living too).
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