“Unlocking Literary Connections: How Strategic Book Publicity Can Transform Your Relationship with Readers”
So, then, when it came time to brainstorm ideas for companion essays, I thought again about my readers. What did they need? What might they like to know? How could I offer them something meaningful or useful?
Use Frequently Asked Questions as Inspiration
As my publication date drew closer, I realized I already had access to ideas for companion pieces — I just had to pay attention and write them down.
I was participating in podcast recordings, bookstore events, media interviews, and posting on various social media channels. Again and again, the same questions kept coming up: What did my family think of my memoir? Why did I choose to write in the present tense? Was it healing or cathartic to write this story? How did I find the time to write while also working a demanding full-time job?
