Unlocking Podcasting: The Untold Secret That’s Changing the Media Landscape Forever
Podcasting is a tool that is just reaching its potential. Many use it as a platform to share their love of a fandom, or share stories, and ideas, but it can be used for so much more. I used to work for a small family run business that did podcasts to promote their company. They would do skits with a comedian and impersonator that were creative, fun, and informative. Other companies like Sephora and General Electric have used podcasting in creative ways to promote their products and company. The one rule for making a branded podcast is not to make it a commercial. Make it imaginative and light-hearted and people will come.
