“Unlocking Social Media Success: How Just 20% of Your Strategy Can Yield 80% of Your Results!”

By doing this, you’re able to make sure that at least 20% of your marketing efforts are put towards producing those content types as they should result in a large number of engagements for your brand.

This can simplify your social media marketing strategy and even make it cheaper as it’ll allow you to do more with less.

How can you apply the 80/20 rule to your social media strategy?

1. Benchmark your social media efforts – Determine the number of engagements you received over the last 90 days.
2. Organize your content into groups – Assign content you published over the last 90 days into groups for content types, platforms, topics, etc.
3. Determine your total engagements for each group – Determine the number of engagements each group received over the last 90 days.
4. Integrate the 80/20 rule with your social media content – Use the 80/20 rule to integrate more of your best content into your social media strategy.

1. Benchmark your social media efforts

Look at the content you posted over the last 90 days or the last three months (whichever is easier for you) across all social media platforms.

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