“Unlocking Social Media Success: How Just 20% of Your Strategy Can Yield 80% of Your Results!”
What you want to do is take the same figures you discovered in the first step and see how many come from each group.
This will help you determine which content groups result in the highest number of engagements for your brand and what’s driving your social media success (and failures).
Since you already calculated your total overall as well as your total for each 30-day increment or month, you can easily determine the percentage each group represents in your total number of engagements.
This will help you understand what content types, content formats, topics, hosts and even guests are bringing in the highest numbers for your brand.
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