“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
Metricool
Metricool published a study in which they analyzed over 5.6 million feed posts, 3.6 million reels and 23.6 million stories from more than 391,000 Instagram accounts.
Unlike the other two data sources we shared for Instagram, Metricool broke their data down into different types of feed posts, specifically images, carousels and reels from feed.
Reels and stories were given their own categories as well.
According to this study, accounts with less than 500 followers publish an average of 1.1 carousel posts every week on Instagram whereas accounts with over 50,000 followers publish 4.2.
