“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
Instagram stories are favored most by influencers, but Metricool’s study revealed that reels have the highest amount of reach at 37.87% whereas stories have the lowest at 3.13%.
This is because stories only appear for followers while reels are distributed to all Instagram users.
Neil Patel
With his team’s analysis of over 332,000 social media posts, Neil Patel came to the conclusion that the best posting frequency for Instagram is one to two posts/day for feed posts (including reels) and two to four posts per day for stories.
