“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
He says posting more than two posts per day to Instagram has a negative impact on previous posts you published.
He also suggests going live on Instagram at least once a week.
RivalIQ
RivalIQ analyzed over 1.8 million Instagram posts from 2023 in their social media benchmarks report for 2024.
They discovered the average posting frequency to be 4.7 posts/week on the platform, which is consistent with previous years when the average posting frequency was 4.6 posts/week.
This means you should publish four to five posts per week if you want to be competitive on the platform.
