“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
How often should you post on YouTube?
Here’s how often different sources recommend uploading to YouTube:
| Videos | Shorts | |
| Metricool | N/A | 1 post/day |
| Wolfpack Marketing | 1 post/week | N/A |
Related: The Best Time to Post YouTube Shorts, and The Best Time to Publish YouTube Videos
Metricool
Metricool conducted a study on short-form videos from YouTube, Instagram, TikTok and Facebook.
They found very few differences between the sizes of the channels they analyzed and the number of shorts they upload per day.
For example, “tiny” accounts, or accounts with fewer than 500 subscribers, upload an average of 0.27 shorts per day. “Huge” accounts, or accounts with over 50,000 subscribers, upload an average of 0.66 shorts per day.
