“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
Metricool
In Metricool’s study on short-form videos, they discovered that Facebook accounts with fewer than 500 followers post an average of 0.16 Facebook reels per day while accounts with more than 50,000 followers post an average of 0.38 reels per day.
These numbers may seem almost identical at first glance, but what it really means is that accounts Metricool deems as “tiny” tend to post around five reels to Facebook every month while accounts the company labels as “huge” post 11.5.
This works out to around 2.9 posts/week, or 3.0 if you round up.
