“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
By uploading more than twice the amount of posts as smaller accounts do, these “huge” accounts are more likely to appear in the algorithm on Facebook.
Buffer & BuzzSumo
According to a study of over 43 million Facebook posts, which was conducted in a partnership with Buffer and BuzzSumo, publishing at least one post to Facebook everyday appears to be optimal for engagements.
The publishers of the study came to the conclusion that posting five times per day is optimal based on how much engagement dropped between five to nine posts per day range and the more than 10 posts per day range.