“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
Social media is the most competitive medium in digital marketing. Thousands of brands and influencers publish content in hopes of winning over the algorithm and earning a large following.
In this post, you’ll learn the best times to post on different social platforms based on data from multiple sources.
How often to post on social media
| Platform | Posting Frequency* |
| TikTok | 6 posts/week |
| Instagram Feed Posts | 3-7 posts/week |
| Instagram Stories | 5-37 posts/week |
| Instagram Reels | 3-8 posts/week |
| YouTube Videos | 1 post/week |
| YouTube Shorts | 1 post/day |
| Facebook Posts | 1-4 posts/day |
| Facebook Reels | 3 posts/week |
| Tweets | 6 posts/day |
*These are the average recommended posting frequencies when taking multiple studies and suggestions into consideration.
