“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
Candid
Candid did an experiment on their own Twitter account.
They found a lot of success by increasing their posting frequency from two to three posts a day to 10 posts a day and wanted to see if they could find even more success by posting 20 times a day.
However, they discovered that while they received a higher number of engagements by posting 20 times a day on Twitter, the amount of engagements they received per post decreased.
At the end of the study, Candid stated they’re sticking with their original posting schedule of 10 tweets per day.