“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
RivalIQ
RivalIQ analyzed over 800,000 tweets from 2023 in their 2024 social media benchmarks report.
They discovered the average weekly posting frequency on the platform was 3.3 in 2023, a pretty large decrease from 2022’s 3.9 posts/week and 2021’s 5.0 posts/week.
This means if all you want to do is remain consistent with industry standards, you can safely take a step back from Twitter by reducing the number of posts you publish per week to three.
How often should your brand post on social media?
The thing to remember about these studies and experiments is that they’re either anecdotal or quite broad.
