“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
They discovered the optimal posting frequency for TikTok to be one to three posts per day.
He specifically said that if you reduce posting frequency to one post published every other day, you won’t be able to gain enough momentum to succeed on the platform.
RivalIQ
RivalIQ publishes social media benchmarks every year for multiple platforms.
In the company’s 2024 benchmarks report, they analyzed over 374,000 videos from TikTok.
In 2022, they discovered the average posting frequency for TikTok to be 1.8 posts per week. That number increased to 1.9 posts per week in 2023.
