“Unlocking Social Media Success: The Surprising Frequency You Need to Outshine Your Competition!”
Related: The Best Time to Post Instagram Reels, and The Best Time to Post on Instagram
Later
Later is a social media management platform.
After analyzing accounts within their own customer base, which meant analyzing over 19 million feed posts and more than 32,000 stories, they found a direct correlation between posting frequency and follower count.
They analyzed accounts that have between 0 and 500,000 followers.
For Instagram feed posts, accounts with up to 10,000 followers publish two posts per week, accounts with up to 100,000 followers publish three posts per week, and accounts with up to 500,000 followers publish five posts per week.