“Unlocking the Hidden Costs of Every Yes: Are You Sacrificing Your True Priorities?”
For one thing, it reminds you every day that you have a Project of the Year. And a big part of motivation is just keeping your Project of the Year at the top of your mind.
For another thing, it gets your subconscious mind excited about your Project of the Year. And your subconscious mind is the little guy that’s so good at coming up with excuses. When your subconscious mind is excited, you’re excited. Your subconscious mind is your secret helper.
Finally, your subconscious mind is a lot smarter than you are. Oh, sure, you’re smart. You’re a writer, and all writers are smart. But your subconscious mind is smarter. Mine has solved countless math problems while I slept. Which is useful to me, because I solve math problems for a living—that’s what my day job is. And I know from experience that when I wake up in the morning and my subconscious mind has solved a problem, I’m incredibly eager to get to work to fill in the details.
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