“Unlocking the Hidden Narrative: How Data Can Reveal Life-Changing Stories You Never Knew Existed”
People stopped seeing data as cold and started seeing it as part of a lived experience.
Focus on emotions over statistics
I know the value of evidence in a world full of half-truths and clickbait.
But as this Harvard Business Review article discusses, people rarely make big decisions based solely on facts.
The reality is, emotions drive actions.
When I communicate complex ideas, I always ask myself: What emotion am I hoping to inspire? Is it empathy, curiosity, determination, or maybe relief?