“Unlocking the Hidden Narrative: How Data Can Reveal Life-Changing Stories You Never Knew Existed”
When we craft stories that tap into a shared feeling, the data becomes a supporting player rather than the star of the show.
One time, I tried sharing a study about stress levels in high-pressure jobs, but I started by describing the nerves I felt waking up at 4 a.m. before an early training session.
That small emotional entry point helped my audience see themselves in the narrative.
By the time I mentioned the study’s data, they were already relating to the tension in their own lives.
