Unlocking the Secret: How Blanket Licensing Could Revolutionize Generative AI—and What It Means for You
Another type of technology being developed to address copyright issues (among others) in the AI context is attribution – digital “paper trails” that establish the human or non-human authorship of content. Many of the technologies for establishing attribution, such as digital watermarking and online content identifiers, have existed since the 1990s and have been used in specific applications for infringement detection and rights administration. But the need to establish robust attribution trails takes on new levels of meaning in the age of AI; and the emphasis today is on standardization and interoperability of the myriad technologies, chiefly through the Coalition for Content Provenance and Authenticity (C2PA). These were discussed on the panel “The Paper Trail: Attribution, AI, and Copyright” at our conference.
