“Unlocking the Secret: How BuzzFeed’s Clickbait Headlines Manipulate Your Curiosity and Keep You Clicking!”

"Unlocking the Secret: How BuzzFeed's Clickbait Headlines Manipulate Your Curiosity and Keep You Clicking!"

For years, BuzzFeed has been synonymous with an internet staple called “clickbait,” a headline and featured image style that uses shocking and surprising phrases and imagery to get you to click on them.

In this post, we examine the psychological reasons behind the clickbait titles that BuzzFeed uses and why they work.

What is BuzzFeed?

You’ve probably come across a BuzzFeed video or article once or twice during your time on the internet.

They’re usually pretty outrageous by nature, but what really stands out about them are the titles they typically use.

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