“Unlocking the Secret: What’s the Perfect Length for a Blog Post That Captivates and Converts?”
Note: Unfortunately, the link to Semrush’s 2023 content marketing report is no longer live. They have deleted it for some reason. Even though the data has aged a bit, it’s still valid.
The average word count for posts published by medium-performing sites is 902 while low-performing websites publish articles that are 668 words long on average.
In a QuickSprout study of Crazy Egg’s blog, posts that were over 1,500 words in length received 68.1% more tweets on Twitter (now X) and 22.6% more Facebook likes than posts that were fewer than 1,500 words.
