“Unlocking the Secret: What’s the Perfect Length for a Blog Post That Captivates and Converts?”
Specifically, longer blog posts that were over 1,500 words received 293.5 tweets and 72.7 Facebook likes on average.
Articles that were less than 1,500 words received 174.6 tweets and 59.3 Facebook likes on average.
Finally, according to OrbitMedia’s 2024 study and survey of the blogging industry, the average blog post length is 1,394 words in 2024.
This is a 2.31% decrease from 2023’s average length of 1,427 words per post and a 72.52% increase from 2014’s average word count of 808 words.
A survey OrbitMedia conducted for this study, which included responses from over 1,000 bloggers, revealed that 63% of bloggers publish articles that are 500 to 1,500 words long on a regular basis.
