“Unlocking the Secrets: 50 Game-Changing Blog Post Ideas You Never Knew You Needed!”
If you’re unsure, we have a dedicated article covering how to choose a niche.
But we need to quickly discuss what a niche is and what a niche isn’t.
This is important if you want your content to rank in Google (which you probably should) because things got a bit weird after the Helpful Content Update (HCU).
It wasn’t about helpful content. We know that for sure.
We believe Google is trying to identify a website’s niche and boosting/demoting them based on how well they stick to that niche.
This means that small authority sites that cover multiple verticals will struggle. Whereas tightly focused niche sites will win.
