“Unlocking the Secrets of Revision: What Your First Draft is Really Hiding!”
That being said, criticism is also incredibly useful for the creative process and far more effective for generating ideas than brainstorming alone.
Here’s how Berkeley psychologist Charlan Nemeth puts it:
“While the instruction ‘Do not criticize’ is often cited as the important instruction in brainstorming, this appears to be a counterproductive strategy. Our findings show that debate and criticism do not inhibit ideas but, rather, stimulate them relative to every other condition. . . . Authentic dissent can be difficult, but it’s always invigorating. It wakes us right up.”