“Unlocking the Secrets of Storytelling: Discover the Hidden Elements That Can Transform Your Narratives!”

After seven years of freelancing, I’ve learned the hard way that an assignment that comes in the form of a three-sentence email is often a wolf in sheep’s clothing. A simple primer on home loans sounds easy enough. But this vague direction leaves a lot of open questions: How many words is the client expecting? Are source interviews required? Does the client want specific products mentioned? Without these details outlined from the get-go, the potential for endless rounds of revisions skyrockets.

That said, there’s such a thing as too much detail in a project brief. I don’t need to know a brand’s entire origin story to write a 500-word article. Really, I’m looking for a Goldilocks situation—a length and level of depth that’s juuuust right.

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