“Unlocking the Secrets of Storytelling: Discover the Hidden Elements That Can Transform Your Narratives!”
- A project overview, which outlines the assignment in two or three paragraphs. This includes information like which client products to highlight, if interviews are necessary, CTAs to include, etc. I might also include a subsection of key questions this article should answer.
- Important notes, where I highlight things like where the piece will be published, how the client plans to use it, and any key performance indicators (KPIs) or actions the client hopes a reader will take.
- Background material, where I add links to content, which the writer can reference for tone, style, or context.
- A list of dos and don’ts bullet points recapping some of the client’s most pressing compliance concerns or stylistic preferences.
Project format and logistics
Underneath the “requirements” text, you’ll find a gray box with some quick-hitter details including:
