“Unlocking the Secrets of Storytelling: Discover the Hidden Elements That Can Transform Your Narratives!”

Audience and pillar

At the very bottom of the brief, you’ll find the target audience—the cohort you’re trying to reach or talk to—as well as the “pillar,” which is the strategic bucket that this project falls under. Hit the “read more” links to find full descriptions of these items.

You can also view the client’s overarching content strategy by clicking the button at the bottom of this box. It’s a good idea to take a peek at this, particularly if it’s your first time working with the client. Reading through their strategy can give you a sense of how this particular project fits into larger marketing goals or initiatives.

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