“Unlocking TikTok Stories: The Secret Tool Everyone’s Talking About—Are You Missing Out?”
Accounts that are live will appear in this menu first, but TikTok Stories appear next.
TikTok stories can have a maximum runtime of 15 seconds, and like Instagram, they disappear from your account 24 hours after they’re posted.
Do influencers use TikTok Stories?
I found a list of the 50 most-subscribed TikTok accounts on Wikipedia and found that only four of them had an active story posted to their account.
Here’s how these four accounts were using TikTok Stories that day:
- @justmaiku – Promoting a live event for the next day. The story had an interactive call to action to register for the live. All I had to do was click the button once to register. There wasn’t a form to fill out, which was pretty convenient
- @riaricis – Advertising skincare products she was using and a vest she was wearing
- @psg – Promoting their latest TikTok videos*
- @barstoolsports – Promoting their latest TikTok videos*
*Warning: Although promoting recent posts is a common use for IG stories, some users who shared their latest posts to TikTok Stories have reported receiving account bans and disqualifications from the Creator Rewards Program due to “originality violations.” This is a sign that TikTok’s algorithm has trouble seeing posts that are shared to stories as shared posts and instead sees them as new content, then issues account violations and bans after incorrectly labeling the content as unoriginal.
Should your brand post TikTok Stories?
TikTok Stories were originally released in 2022 and have seen very little adoption over the years.
