“Unveiling Secrets: Hollay Ghadery’s Journey from Book Publicist to Memoirist in ‘Fuse'”
HG: I can’t tell you. One thing about working in publicity or any communications is that it’s very hard to get a measurable return on investment. We send our little spaceships out there into the world, and we don’t really know what happens after that. Sometimes, if you run a social media ad, you can see who’s clicking, and you can try to follow that trail. But if you get a review in a big newspaper, I won’t know if anybody actually went out there and bought the book after reading it.
As far as memoir goes, I can only comment from the perspective of readers. I’m not speaking to sales because, although there are intersections, there’s a difference between marketing and sales and publicity. We’re not the people placing books in bookstores, that’s marketing and sales. But when we put books out to our social media reviewers, BookTokkers, bookstagrammers, or booktubers, we are far more likely to get a request for a memoir. It is one of our most popular genres.
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